Business Development, Digital Strategy, Seed Investments

The Problem

Community, a text-based social marketing startup, faced the challenge of expanding its reach and establishing a strong presence within the sports vertical. As a platform centered around text-based interactions, Community recognized the potential of engaging sports enthusiasts and athletes in meaningful conversations. However, the brand struggled to attract and build a loyal community within the sports industry. They sought our expertise to help them overcome this challenge and expand their user base in the sports vertical.

The Idea

To overcome the challenge of expanding reach in the sports vertical, our team devised a comprehensive strategy for Community. Our idea was to leverage the power of sports-related content from top athletes and establish direct interactions to fans through the platform. By leveraging our personal network to drive top athletes to the Community platform, we can give their fans a new way to engage in meaningful discussions about sports, which would create buzz throughout the entire sports world, ultimately driving growth in the sports vertical.

What We Did

Upon partnering with Community, we delved into understanding their target audience and their unique value proposition. We identified key user segments within the sports vertical, including sports fans, athletes, coaches, and sports influencers.

With this understanding, we developed a targeted prospecting strategy. Our team actively engaged with sports influencers, professional athletes, and sports organizations to generate buzz and promote the app within the sports community.

To facilitate engagement, we created custom, Community-specific, digital marketing strategies each individual we signed onto the platform. We worked closely with the Community team to optimize the user experience, ensuring a seamless and enjoyable platform for sports enthusiasts to connect, share experiences, and build relationships with their favorite athletes and sports brands.

Furthermore, we collaborated with sports influencers to create exclusive campaigns to drive virality. This involved hosting live Q&A sessions, organizing virtual events, and offering special promotions and incentives to attract new users from the sports industry.

The Results

Our strategic approach to expanding reach in the sports vertical yielded significant results for Community. Through targeted marketing and engagement efforts, we successfully attracted a diverse range of sports enthusiasts, athletes, coaches, and influencers to the platform.

We successfully ran campaigns with some of the largest names in sports, including: Shaq, Chris Paul, and Trae Young (Live on ESPN):

The partnerships and collaborations with these top athletes helped increase brand visibility and attract hundreds of thousands of new users activations. The exclusive content and events provided unique experiences for the sports community, enhancing engagement and user satisfaction.

Overall, our efforts successfully expanded Community's reach in the sports vertical, establishing a thriving community of sports enthusiasts and athletes. By providing a platform for meaningful sports discussions and connections, Community solidified its position as a go-to text-based social app for sports-related interactions, achieving its goal of expanding reach in the sports vertical.